Ziggys's Wish

Ziggy’s Wish is a creative technology
company that supports behavioural change
by prioritising honest data
through emotional engagement

We do this by combining narrative, psychology and technology into new, highly targeted, responsive products that enable conversation.
We call this Narrative Resilience Technology, or NRT.

Put simply, our NRT products

  • Engage Your
    Target Audience
  • Collect
    Meaningful Data
  • Support Positive
    Behaviour Change

How We Do It

Phase 1

  1. We work with you to understand the conversation you need to have with your audience

  2. We learn about your audience

  3. We identify barriers to the conversation on an emotional and practical level

  4. We create a narrative that enables the conversation to happen

Phase 2

  1. We identify the most effective NRT product to deliver the narrative to your audience

  2. We build the NRT product

  3. We supply the NRT product to you in whatever way suits you and your audience best

  4. We enable integrated data, analysis and behavioural insight as required

Case Studies

HOAX Our Right to Hope

Phase 1

  1. Brief: To change behaviour and attitudes around mental health, whilst quantifiably measuring whether qualitatively proven artworks can a) reduce stigma and b) act as a clinical intervention.

    Partners: Psychosis Research Unit, Greater Manchester Mental Health NHS Foundation Trust, Arts Council England.

  2. Key audiences typically demonstrated low uptake of mental health services: including those in poverty, older people, younger LGBTQ+ people, Black, Asian and Minority Ethnic communities, and those experiencing social exclusion due to psychological distress.

  3. Barriers revolved around a lack of reachability and perceived lack of relatability from the audience perspective, demanding new methods of delivery.

  4. We re-worked and extended an existing narrative artwork with proven impact on attitudes around mental health across a diverse audience.

Phase 2

  1. With an emphasis on large-scale societal participation, we developed the extended narrative as a mobile app, and integrated the app into a physical tour of the existing artwork across the north of England.

  2. We built the narrative app with a dual (self-select) mental health research study embedded into it, complete with back-end data capture and export facilities to allow for quantitative measure.

  3. We integrated the Partners into the physical tour such that they could analyse and contextualise the study data on site.

  4. Data was gathered alongside key themes in the supporting narrative, with analysis showing significantly decreased general-public mental health stigma and increased self-recovery potential; as well as a sizeable increase in study uptake compared to traditional engagement methods.

BlueCare

Phase 1

  1. Brief: To create a Regional-Seas and Pan-European multistakeholder forum, to inform and deploy a Strategic Research Agenda for ocean and human health.

    Partners: European Commission.

  2. We worked closely with UNESCO and the Euro-Mediterranean Centre on Climate Change to understand the key stakeholders involved, including coastal residents, commercial and environmental operators, and the scientific community.

  3. Stakeholder concerns were many, but focused on human health, marine hazards, impact on tourism and industry, and environmental contaminants.

  4. We devised an iterative, zonal narrative: designed to challenge, inform and educate stakeholders around ocean-human-health, allowing them to see where they and other stakeholders fit into the bigger picture.

Phase 2 currently in progress.

IAPT

Phase 1

  1. Brief: To address the low uptake nationally of Improved Access to Psychological Therapies (IAPT) mental health services by Black, Asian and Minority Ethnic (BAME) communities, increase recovery rates and service performance targets.

    Partners: NHS England, Greater Manchester and Eastern Cheshire Strategic Clinical Networks (SCNs).

  2. Via a series of one-to-one discussions and group workshops over several months, we engaged with relevant key stakeholders including clinical psychologists, community leaders, community members and service users, in a number of healthcare and community settings.

  3. Clear themes of mental health stigma emerged, alongside fear of exposure within a complex cultural defensiveness; also a basic lack of understanding and awareness around IAPT as a service, despite it having been in existence since 2008.

  4. Key to this project was our identification of a common voice that crossed cultural barriers and spoke simply, without being patronising or alienating.

Phase 2

  1. We scripted a character-led animated video, to ensure cultural relatability and to integrate with the Partner’s existing dissemination channels, including GP waiting rooms and NHS online media.

  2. We coordinated expert animation professionals from our extensive creative network.

  3. The video was delivered in a range of BAME languages, formats and resolutions.

  4. Early analysis has led to changes in communication methods employed by NHS England and the SCNs with BAME communities, as well as to an increased willingness in BAME communities to engage with IAPT services.

SOLARIZED

Phase 1

  1. Brief: To empower young people around their mental health and self-managed recovery through gaming and decision-making psychology.

    Partners: Psychosis Research Unit, Greater Manchester Mental Health NHS Foundation Trust.

  2. We worked closely with the Partners’ Early Intervention specialists, with a focus on 15 to 25 year olds.

  3. Themes emerged not only of social exclusion, stigma and self-stigma; but also the desire for autonomy, resilience and respect.

  4. We devised a high-octane, character-led gaming narrative, consistent with a social recovery and restoration approach, emphasising choice along an ongoing journey rather than a fixed goal or endpoint.

Phase 2 currently in progress.

Trials of the Mind feat. SASHA’S TRIAL

Phase 1

  1. Brief: To improve public understanding of clinical research on dementia and mental health difficulty, and encourage people to take part in health studies.

    Partners: National Institute of Health Research, Clinical Research Network Greater Manchester (CRN).

  2. We attended a number of CRN meetings, also interviewed clinical leads, health researchers and Experts by Experience.

  3. Adding to the feeling that dementia and mental health issues were taboo and difficult to discuss was a general fear and distrust of clinical trials, and a sense of ‘class difference’ between academics and ‘the ordinary people’ they researched.

  4. We devised an intergenerational narrative in four seasons, representing different stages of dementia and mental health difficulty relating both to age and time.

Phase 2

  1. We designed a Patient and Public Involvement (PPI) day built around a fully responsive stage performance of the narrative.

  2. We developed and delivered the live stage performance for the PPI day.

  3. In addition we scripted and produced a film adaptation of the live performance for use by the Partners across their dissemination channels.

  4. Results showed a significantly increased likelihood of public engagement with clinical trials following narrative-enabled discussion methods; with further anaysis identifying that, for the public, perception of a personal connection with the researchers was key.

CIRCUS

Phase 1

  1. Brief: To elicit positive resilience in women who have experienced trauma, violence or abuse related distress, through the use of VR and realtime neurofeedback.

    Partners: Arts Council of Wales, Pontio Performing Arts and Innovation Centre, Bangor University School of Psychology

  2. We worked with the North Wales Women’s Centre and several of their members.

  3. As well as the difficulties that had caused the women to be referred to the Centre, ongoing fear beyond the safety and support of the Centre was a clear issue.

  4. We devised a decision-making VR narrative where the notion of a safe space was recreated, whilst incorporating specific provocations and challenges that asked the women to face personal difficulties, yet supported them to do so on their own terms.

Phase 2 currently in progress.